Time to ring in the new year, and rid of some old ways of doing things.
2013 is bringing forth an entirely new chapter to social media, and now is the time to prepare! Social media, now being taught at universities everywhere, has become more than the receptionist at the front desk tweeting “Good Morning” to followers. It has become an integrated, thoughtful, and creative marketing approach to the World Wide Web. And with that comes the responsibility of social media marketers and consultants everywhere to step up their game and vow to never again make the same rookie mistakes of past.
The Social Business is here to help, with our Five Social Media Resolutions for the New Year. We took what we thought were trends in social media, sharing, engagement, and platforms, and came up with five commandments not to be broken in 2013.
Resolution No. 1: Thou Shall Post Only What’s Timely, Interesting, and Relevant.
We reported earlier that Facebook’s algorithms have changed, making it more difficult to reach user’s newsfeeds. The less the engagement obtained on a post, the less likely another post is to show up on on a user’s newsfeed later. Therefore, vow that you WON’T post anything that you don’t expect to get some level of engagement (comments, likes, or shares). Avoid posting too frequently, and create a call to action by asking your fans to “like”or read the post, answer a question, or give feedback.
Resolution No. 2: Thou Shall Respect SEO.
We reported that SEO is becoming the new focus of social media. Social Media Marketers will soon post for one main purpose: to gain web credibility and SEO. As more social media platforms collaborate, and as Google’s internet empire grows, expect more emphasis to be put on originality, content, and link building as opposed to shock-and-awe, link bait, and strictly engagement techniques.
This means more credibility and growth will come from original posts with more content. There are some new tools available to help bloggers obtain credibility using original, human content, and in 2013, this optimized content will be SEO gold.
Resolution No. 3: Thou Shall Not Disregard Google+.
He who creates content and shares it with the world (and that means on Google+ too), will reign as champion of the social media game. Don’t put all your eggs into the Facebook basket. That’s because platforms such as LinkedIn, Pinterest, and Google+ are gaining ground (coincidentally, while Facebook is losing ground), and adding incentives for sharing on their sites. Google+, for example, has sweetened the deal by giving SEO credibility to stories that are “+1″ (shared) while also beginning to add much anticipated features such as sharing, analytics, and integration with certain third-party services.
Resolution No. 4: Thou Shall Update Social Media Accounts.
The beginning of the year is a great time to review and update your social media accounts. Give your Facebook page a”Face-lift” with new pictures, milestones, profile pictures, and albums. Or, check out our Ten Ways to Make a Facebook Page More Engaging in Less than Ten Minutes.
In addition, don’t forget to update your Google+, You Tube, Twitter, Pinterest, WordPress, and other social media accounts. Take a few moments to view each on different browsers, and check for broken links, inaccurate infomation, alt tags, 401 errors, or anything else that might be affecting your conversion rate.
Resolution No. 5: Thou Shall Create, and Share. And Share Again. And Share Again.
Not only is it important to create unique, engaging, and SEO-packed content, but it’s important to make sure your message gets out there as well. Integrating your content so it can be easily shared on services such as Facebook, Twitter, Pinterest, You Tube, LinkedIn, Google+, and WordPress, will broaden your audience and advance your credibility. One word of warning, however. Be sure to share with your audience, but also be sure to cater to the platform you are sharing on. The message, tone, and formatting of your message will determine whether your audience engages with your post or not. For example, the post for this article would look very different depending on the media being posted to. For example:
“New Year’s Resolution: Give your Facebook page a Facelift. This, and four more resolutions for your social media this year. [LINK]”
“Five New Year’s Resolutions for Social Media Marketers.
We reported earlier our predictions for the face of social media in 2013. Now we’ve compliled a list of resoltions to keep you on track for those changes.
What are your Social Media New Year’s Resolutions?
“What you are doing wrong in social media, and how to resolve it in the new year: [LINK]”
“Five resolutions every social media marketer should make to their social media practices in 2013. [LINK]“