Infographics are relevant to branding on social media because they:
- Are highly shareable.
- Are easy to share.
- Have high engagement rate on multiple social media channels including Facebook, Twitter, LinkedIn, WordPress, and Pinterest.
- Are a great way to link various social media platforms to one another.
- Include valuable, interesting, and original content.
- Introduce the brand as an “expert” on a particular subject, creating credibility.
- Are highly visual, and visual content is more engaging.
If you have never considered creating an infographic for your business, consider what impact it could have on your social media outlets.
Start by brainstorming common or interesting questions customers have about your business, conduct a survey or research, and then report the results in visual infographic. If you are interested in infographic creation, but are unable to create one yourself, consider the help of a social media company like The Social Business that can create an interesting, visually-appealing infographic for your business.
Other reasons to consider adding an infographic to your social media marketing efforts include:
1. It makes info more appealing.
It is not an ordinary bar chart or flow chart but is more of a union of creative designs and vital information. With infographics, information is presented with more appeal which makes it more effective than mere words and text. The creative use of colors, lines, and shapes makes it unique. Every infographic is different from another infographic because each one is made with a different design. You can easily distinguish one from the others.
2. It shows valuable ideas.
Infographics are not mere works of art but there is more to that. The information it tries to deliver to the people are more vital than the colors that you see in it. You could be impressed by how it is being presented but you will actually be more impressed by the kind of information you will get from it. For sure, after reading it and understanding it, you will be thankful that infographics was conceptualized.
3. It is attention-grabbing.
With its appealing designs, your attention will really be caught by these. Also, you would be curious as to what are those lines, charts and graphs for. There could even be images in it that will immediately make you turn your head towards it. Once you see it in your computer screens or printed on paper, you will surely take a look at it and without knowing it, you have learned something very important for just a little time.
4. It is easier to understand.
Since information is simplified, you will find it easier to understand infographics. If you are glad that data is well presented in graphs and charts, you will surely be happier to see them in a well-designed image. Everything you would ask for is already in one image. You won’t have to break your brains trying to understand long pages of data and numbers because you can easily get the idea with a single glance at an infographic.
5. It lessens boredom.
Complex information will certainly bore you. Who would spend a lot of time reading pages of info? Who would spend a lot of time understanding complicated facts and figures? Well, some would still do that but most people won’t. It seems like a waste of time when you can actually get info in a simpler manner through infographics. Do away with those boring presentations for they can be given life now.
6. It awakens one’s interest.
Even those who are oblivious of important facts will have that interest to look at infographics. Its design will fascinate everyone even those who do not have interest in that information. No doubt, it is indeed an effective manner of presenting facts.
7. It is accessible.
ince the internet is available for everyone, you can easily see infographics. If you look for it using search engines, you will still get it using searches for web and images. Whatever you use, you will get what you want. It can also be printed on paper and still successfully convey information. Anyone can see it and have a grasps of it.
8. It is more persuasive.
Due to its unique way of presenting information and its clear manner of arrangement, it can easily persuade the readers. It is more convincing and influencing. The readers would less likely doubt the data they are seeing. Of course, no one would waste effort in designing such a great infographic to merely lie about information.
9. It is memorable.
The use of bright colors, graphs and shapes makes it easy for infographics to be remembered by the people. Remember that images are easier to commit in one’s memory. That is why television advertisements are effective because of the use of visual presentation. Infographics give a similar effect.
10. It can easily relay info.
The clear data representation can relay information well. There would be lesser misinterpretations in using infographics because of the good presentation of facts and figures. These things are oftentimes misleading but infographics can get you straight to the point.
Infographics are indeed important. That is why designers see to it that they create infographics really well without causing misinterpretations. They also make sure that their choice of colors and shapes are appropriate for a particular fact. Well, it really takes to be creative and smart in order to come up with an effective infographic.
via: “10 Reasons Why Inforgraphics Are Important,” naldzgraphics.com