Why the Infographic is Good for Social Media

English: Infographic on how Social Media are b...At The Social Business, part of our online marketing includes creating and sharing infographics for our customers.  Why, you ask?  We’ve found that when infographics are added to a client’s social media marketing mix, it is a proven method of gaining brand awareness through social media channels.

Infographics are relevant to branding on social media because they:

  • Are highly shareable.
  • Are easy to share.
  • Have high engagement rate on multiple social media channels including Facebook, Twitter, LinkedIn, WordPress, and Pinterest.
  • Are a great way to link various social media platforms to one another.
  • Include valuable, interesting, and original content.
  • Introduce the brand as an “expert” on a particular subject, creating credibility.
  • Are highly visual, and visual content is more engaging.

If you have never considered creating an infographic for your business, consider what impact it could have on your social media outlets.

Start by brainstorming common or interesting questions customers have about your business, conduct a survey or research, and then report the results in visual infographic.  If you are interested in infographic creation, but are unable to create one yourself, consider the help of a social media company like The Social Business that can create an interesting, visually-appealing infographic for your business.

Other reasons to consider adding an infographic to your social media marketing efforts include:

1. It makes info more appealing.

It is not an ordinary bar chart or flow chart but is more of a union of creative designs and vital information. With infographics, information is presented with more appeal which makes it more effective than mere words and text. The creative use of colors, lines, and shapes makes it unique. Every infographic is different from another infographic because each one is made with a different design. You can easily distinguish one from the others.

2. It shows valuable ideas.

Infographics are not mere works of art but there is more to that. The information it tries to deliver to the people are more vital than the colors that you see in it. You could be impressed by how it is being presented but you will actually be more impressed by the kind of information you will get from it. For sure, after reading it and understanding it, you will be thankful that infographics was conceptualized.

3. It is attention-grabbing.

With its appealing designs, your attention will really be caught by these. Also, you would be curious as to what are those lines, charts and graphs for. There could even be images in it that will immediately make you turn your head towards it. Once you see it in your computer screens or printed on paper, you will surely take a look at it and without knowing it, you have learned something very important for just a little time.

4. It is easier to understand.

Since information is simplified, you will find it easier to understand infographics. If you are glad that data is well presented in graphs and charts, you will surely be happier to see them in a well-designed image. Everything you would ask for is already in one image. You won’t have to break your brains trying to understand long pages of data and numbers because you can easily get the idea with a single glance at an infographic.

5. It lessens boredom.

Complex information will certainly bore you. Who would spend a lot of time reading pages of info? Who would spend a lot of time understanding complicated facts and figures? Well, some would still do that but most people won’t. It seems like a waste of time when you can actually get info in a simpler manner through infographics. Do away with those boring presentations for they can be given life now.

6. It awakens one’s interest.

Even those who are oblivious of important facts will have that interest to look at infographics. Its design will fascinate everyone even those who do not have interest in that information. No doubt, it is indeed an effective manner of presenting facts.

7. It is accessible.

ince the internet is available for everyone, you can easily see infographics. If you look for it using search engines, you will still get it using searches for web and images. Whatever you use, you will get what you want. It can also be printed on paper and still successfully convey information. Anyone can see it and have a grasps of it.

8. It is more persuasive.

Due to its unique way of presenting information and its clear manner of arrangement, it can easily persuade the readers. It is more convincing and influencing. The readers would less likely doubt the data they are seeing. Of course, no one would waste effort in designing such a great infographic to merely lie about information.

9. It is memorable.

The use of bright colors, graphs and shapes makes it easy for infographics to be remembered by the people. Remember that images are easier to commit in one’s memory. That is why television advertisements are effective because of the use of visual presentation. Infographics give a similar effect.

10. It can easily relay info.

The clear data representation can relay information well. There would be lesser misinterpretations in using infographics because of the good presentation of facts and figures. These things are oftentimes misleading but infographics can get you straight to the point.

Infographics are indeed important. That is why designers see to it that they create infographics really well without causing misinterpretations. They also make sure that their choice of colors and shapes are appropriate for a particular fact. Well, it really takes to be creative and smart in order to come up with an effective infographic.

via: “10 Reasons Why Inforgraphics Are Important,” naldzgraphics.com

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Why Your Business Should Consider Mobile Marketing

Facebook is doing it. Target is doing it.  Even Starbucks is doing it. Mobile marketing.  What was once “trendy” is now necessity.

As smart phones become more popular, have more features, and are carried by more people, the demand for mobile marketing initiatives is also rising.  Smart marketers understand that mobile marketing IS online marketing, and they are not hesitating to jump on board.  Maybe because they know:

  • 80 percent of the WORLD population now owns a mobile device
  • 89 percent of smartphone users check their phone throughout the day
  • 84 percent of smartphone users access the internet with their phone

(facts courtesy of: http://www.go-gulf.com/blog/smartphone/)

Consumers are taking advantage of mobile-friendly marketing initiatives in a variety of ways; browsing and downloading everything from mobile payments, to shop rewards, to coupons, to games.  And the mobile game doesn’t just apply to businesses offering a product.  Service companies can get in on the mobile marketing game as well.  For example, realtors can offer location-based listings via smart phone, restaurants can utilize mobile “check-ins”, and caretakers can upload pictures and text to update customers on the status of their child/animal/elderly parent.

If you have not considered going mobile with your marketing, you may want to consider the following facts about mobile marketing.  Mobile marketing isn’t just about having a mobile website; there are a variety of ways to leverage your company over the mobile network, from a mobile-friendly web features, to mobile apps and services.  If you are interested in leveraging your company’s mobile marketing, contact The Social Business today.  We can easily create a mobile website for your business and integrate it as part of your social media and online marketing efforts.

25 mobile marketing facts:

  1. Within 4 years, more consumers will access internet content via mobile devices than PCs (Source: Brightcove)
  2. People spend more time on mobile apps (94 minutes/day) than desktop and mobile web (72 minutes/day) (Source: Brightcove)
  3. 43% of B2C marketers use mobile content as a content marketing tactic (Source: CMI)
  4. 42% of B2C marketers use mobile apps as a content marketing tactic (Source: CMI)
  5. 33% of B2B marketers use mobile content as a content marketing tactic (Source: CMI)
  6. 26% of B2B marketers use mobile apps as a content marketing tactic (Source: CMI)
  7. From 2011 to 2012, the use of mobile as a tactic by B2B marketers has increased from 15% to 33% (Source: CMI)
  8. 30% of marketing managers think that branded mobile apps is the most important channel for engaging consumers (Source: The CMA)
  9. There are 5x as many cell phones in the world as there are PCs (Source: Impiger Mobile)
  10. 82% of US adults own a cell phone (Source: Pew Internet)
  11. 49% of the mobile subscribers in the US own a smartphone (Source: MobiThinking)
  12. 25% of Americans ONLY use mobile devices to access the internet (Source: GoMo News)
  13. 73% of smartphone users said they used mobile web to shop rather than an app (Source: Yahoo)
  14. 72% of smartphone users in the US use the device to look up directions or maps (Source: zmags)
  15. 56% of global online consumers watch video on mobile at least once a month (Source: Brightcove)
  16. 28% of global online consumers watch video on mobile at least once a day (Source: Brightcove)
  17. 60% of web users say they expect a site to load on their mobile phone in 3 seconds or less (Source: Compuware)
  18. 74% are only willing to wait 5 seconds or less for a web page to load before leading the site (Source: Compuware)
  19. Time spent on mobile apps is largely dominated by games and social networking (49% and 30% resp.) (Source: HubSpot)
  20. 72% of smartphone users in the US use the device to go online while traveling (Source: zmags)
  21. 64% of smartphone users in the US use the device to go online while in a restaurant or coffee shop (Source: zmags)
  22. 63% of smartphone users in the US use the device to go online while in a store when shopping (Source: zmags)
  23. 74% of smartphone users use their phone to help with shopping – 79% ultimately making a purchase as a result (Source: Impiger Mobile)
  24. 9 out of 10 mobile searches lead to action and over half lead to purchase (Source: Search Engine Land)
  25. 70% of mobile searches lead to action within one hour – It takes one month for the same percentage of desktop users to catch up (Source: Mobile Marketer)

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The QR Code: Friend or Foe?

The relevance of QR codes remains as big a mystery as the QR codes themselves would be to an analog phone user.

QR (Quick Reference or Quick Response) codes are to modern media what barcodes are to retail.  One quick scan and you can download mass amounts of information and content via the Internet.

The use of QR codes has increased remarkably over the last few years thanks to the adoption of more and more Smartphone users.  But one question remains: After the novelty wears off, are QR codes relevant?

The answer depends on your industry, target audience, and marketing theory.  There are both pros and cons to using QR codes, and the relevance can only be determined by dissecting the communicative exchange between the customer and your marketing materials.

Pros to QR codes:

  • QR codes turn your offline marketing program (i.e. print materials) into an interactive, online program.  If this is your strength, it is a benefit to convert these customers to online customers.
  • QR codes can be used to create a portable coupon/discount device, therefore always handy and greener than using a print campaign.
  • A QR code can create a “memory depository” for information scanned when a pen/paper/computer is not handy.
  • With QR codes, there is the potential for infinite space, interactivity, or information.
  • QR codes create a secondary consumer touchpoint.
  • With the number of Smartphone users growing, the audience for QR codes is also growing.

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How To Become a Social Business

I talk about this process on a daily basis, and it’s good to see that others in this space see the approach the same way I do. Jeff Bullas focuses on a few key aspects that businesses can focus on to help them become more social.

I agree with his points, and I recommend following the link to his site for more details in each one of these areas.

Amplify’d from www.jeffbullas.com

So what are the major areas you need to look at to make your company a more social business?

The Website

Brochureware sites are still in the majority with a lot of brands still having a static website that quite often provides nothing more than a boring catalog style site with a contact us form being the lonely interaction point with their customers. So here are some ideas  to push some boundaries and to start you thinking.

The Blog

Company blogs are often just a place to put an article once a week and allow comments. How can you make your blog more social?

The Online Store

Online stores are a great place to integrate and optimize for social media as specials and great deals need to be made easy to share.

The Social Media Channels

This is social media 101 but there are still many companies who are not participating on the top 4 social media channels or even have an initial presence. You are holding back the growth of your brand if this is overlooked. Here are the social media accounts you should start using today.

The Marketing

Start thinking about using traditional marketing less, especially where it is costly and increasingly ineffective and start utilizing the power of social media to market your brand.

Read more at www.jeffbullas.com