As social media consultants, we are constantly being asked a variety of Facebook questions that have very ambiguous answers. “When should I post to Facebook?” “What makes good social media?” and, “How do I get more likes?”
Sometimes people just want an answer!
We’ve compiled five very common Facebook questions and their answers. Yes, there is some ambiguity when it comes to the “perfect” answer to social media questions. That’s because each scenario and client is different. But consider these the Facebook Cliff’s Notes. They provide you with the basics for Facebook posting.
If, however, you are seeking the best results, consider speaking with a social media marketing company for small business that can help you maneuver through the various obstacles and platforms in social media.
According to a new study from Wisemetrics, 75 percent of Facebook engagement happens within the first five hours of a post. Within the first two-and-half hours of posting, you will reach 75 percent of the total impressions for that post, and 75 percent of your audience. But, as we’ve discussed earlier, that doesn’t mean that your post will pushed out to your entire audience. In fact, a business page’s post will only likely reach one in every seven Facebook fans.
Facebook penalizes posts and pages in many different ways, meaning you could be unintentionally setting your post up for failure. Though we don’t know the specifics of Facebook’s algorithm, we can conclude that generally pages are penalized for the following: posting too often, having low engagement, spammy posts, not paying for ads, posting at times when your audience is not engaged, using third-party posting services, using hashtags, having too broad of an audience, and setting up your page incorrectly.
Generally, a post that is shared is considered more valuable, because content that is shared is less common. However, because it is easier to get “likes” than “shares”, striving to get a lot of likes can actually help grow your reach and your overall brand awareness.
Posts that are “liked” generally are: funny, clever, inspirational, positive, have a call to action, are visual, informational, or conversational in nature. On the other hand, “shared” posts likely contain: unbelievable content, inspirational stories, videos, highly-charged topics, coupons or promos, contests, or giveaways. Both are highly valuable, but liked vs. shared posts produce different results.
Facebook users are extremely stingy when it comes to their likes, shares, and comments. Because these engagement actions are directly related to whether future posts on Facebook reach a page’s audience, marketers are constantly seeking ways to better their engagement. In general, the best techniques for highly-engaging posts are posts that include at least one of the following functions: they give, they advise, they warn, they amuse, they inspire, they amaze, or they unite one with their community.
If you catch it quickly enough (before the reach has made it very far), we generally advice to remove it and re-post it, though re-posting may decrease your reach on the new post. If the post already has engagement (comments, likes, shares) then whether you should delete it and start over depends on the seriousness of the error. If it is minor, make note of the mistake in the comments. If it is major and requires an apology, you may need to make note of the correction in the comments as well as send out a follow-up post with the updated/corrected information.
Don’t fret! Mistakes happen and even though they live online forever, they do not remain top of mind forever. If you can make light of the situation, most people will forgive and forget (i.e. state “Sorry for our fat fingers! What we actually meant to say was…”).