When it comes to social media, is more really the merrier? Because a lot of effort is involved each time a profile is created on a different social media platform, clients are often asking us, “which ONE platform should I focus on?” And the answer, to be frank, is often “clear as mud.”
A recent article in the Search Engine Journal was brought to our attention by a client who wanted to know if we were doing enough on the Google platform. The article, entitled “How Google Will Destroy Facebook in 2013” made a pretty bleak argument against Facebook, stating:
“By taking an in-depth look at the interaction between these two powerhouse players [Facebook and Google], as we will in this article, it becomes clear that Google will prevail, and quite decidedly at that. Facebook’s death will be slow and painful, causing the majority of grief to its nearly 1 billion users along the way.
…Search marketers simply don’t have enough evidence from Google that clearly defines Facebook signals as ranking factors for websites. Instead, the community relies heavily on correlations found through data analysis…
..All of that correlative data is great for making some decent speculative deductions, but does not represent definitive evidence regarding Google’s infusion of Facebook signals into a website’s ranking factors.”
But the article, in our opinion, fails to address where Facebook continues to excel, and why it remains the No. 1 social media platform with the highest user and interaction Read More